Setting up a site?

Pick your CMS–or don’t–and let’s go. I can handle both plain HTML/CSS (that includes HTML5/CSS3) websites and WordPress-based websites.

I can install WordPress, upload and customize your selected theme, customize templates, set up the most important plugins, add pre-existing content, do basic troubleshooting, act as a liaison between you and site developers you may have already hired (being fluent in both Geek and Human!), and make sure you get a shiny new website that’s powerful yet simple enough to run all by yourself if you want.

Need to fill up your shiny new website with equally shiny content?

A versatile writer, editor, and blogger who’s full of ideas, I’m handy with Powerpoint and Word (read: presentations, ebooks, infographics) and can even come up with a graphic or two when you need me to.

You can hand over your content development, production and management tasks to me knowing they will be done with the utmost dedication and attention to detail–while you focus your energy on other things, like running a business.

Got a shiny new website filled with awesome content nobody’s visiting?

I hear you. And I can help you. I can take a look at your SEO, social media presence, AdWords campaign, email marketing, copywriting and anything else we need to get that ball rolling. You throw the party, let me find the guests.

There are things I won’t touch with a ten-foot pole though: blackhat SEO, blackhat SMM, article spinning, and generally wasting your time, my time, and the customer’s time.

What else can I do for you?

What I Can Do For You: Words+Websites+Webmarketing_Fatima A A
What I can do for you: Words. Website. Web Marketing. And, if you like this image, then maybe graphics design!

Read on below to find out what’s my motivation (and a bit more about my personality):


My first love is wordsmithing: I find the written word seductive and am fascinated by everything about it, from the diversity of meaning it can hold to the impact it can generate and even down to the way strokes of ink are arranged on a page, digital or otherwise. All of it matters to me and more than once I’ve been accused of taking too much time repeatedly rewriting something as trivial as a single Facebook comment; the truth is, nothing to do with words (and by extension, communication) is trivial for me.

I’ve also been interested in creating languages since childhood. While I haven’t yet succeeded at that, the combination of an engineer’s curiosity and something of a pedant’s perfectionism pushed me to pay particular attention to the formal rules that govern how we express ourselves through language while simultaneously trying to find new and better ways to do so.

Tasks such as editing, analyzing and proofreading come to me naturally. I can review your manuscript, help you develop a play, write a resume or work with you on a college application, or just generally help you improve as a writer.


I fell in love with the WWW at the tender age of 13, when I made an online news magazine monstrosity back in 2002-2003, created in Microsoft FrontPage using HTML I’d painstakingly learned from Neopets, and hosted on Angelfire. I would rush home every day to fire up my computer, wait for the old 14.4 kbps dial-up modem to connect, then spend long hours (and lots of saved-up pocket money, on prepaid Internet cards) working on what fit a prepubescent’s idea of the “front page of the Internet” in the time before Reddit, Facebook, Twitter, and Buzzfeed. Childhood bliss, I tell you.

3 years ago, I decided to take our relationship to the next level, and things have only gotten better since. Although I’m proud to be a nerd of bibliophilic proportions, I hope to become a consummate geek by refusing to give up my interest in web design and finding new ways to tinker with old systems. (Blue isn’t my favorite color but I’m certainly no stranger to it!) I̶ ̶a̶l̶s̶o̶ ̶l̶i̶k̶e̶ ̶m̶o̶v̶i̶e̶s̶ ̶a̶n̶d̶ ̶l̶o̶n̶g̶ ̶w̶a̶l̶k̶s̶ ̶o̶n̶ ̶t̶h̶e̶ ̶b̶e̶a̶c̶h̶.̶

My standard-issue tools include WordPress and the meat-and-potatoes of frontend development: HTML/CSS/JS. I can also manage servers insofar as they affect website performance, security, and SEO.

Web Marketing

This should really be “digital marketing”, but alliteration is fun. I never thought I’d be interested in marketing: I’m not some soulless hype machine, I scoffed. So why am I sending out these email newsletters, you ask? Why do I enjoy spending time trying to analyze buyer personas from campaigns covered by the national trade magazine, you wonder? Why do I hear about an interesting new idea or product and instantly start to think about the best ways to persuade more people of its merits?

I finally had my coming out in 2012, when I realized my long-time secret love affair with sales funnels, ad campaigns, and marketing tactics was more than just a passing fling. You cannot be a sixteen year old who hoards issues of Aurora magazine, re-reading them obsessively, and not be in it over your head.

In addition to the usual marketing mix, I can also handle client communications, customer support, and other aspects of customer relations–because great customer service is great marketing. And marketing doesn’t have to be soulless.

Working with Me

Because I tend to invest myself heavily in the projects that I take up, I prefer to be selective in my work and would rather commit myself to jobs that inspire me on a personal level. I take pride in my work and I enjoy bringing attention to things I believe in–products, ideas, people, causes. What’s your great idea?

Most of what I know is self-taught, and I’m always interested in learning more. I like challenging projects that satisfy my roving curiosity. I love a good laugh. There are only three non-negotiable things I ask of everyone I work with, that I also give in return:

  1. Be honest;
  2. Be understanding;
  3. Be respectful.

So far, I’ve had the joy and privilege of working almost exclusively with some wonderful people (which is rather remarkable in the freelance field, I’m told.) I would like to keep it that way. My personal motto/guiding phrase in life (though Devex beat me to it) is: “Do good. Do it well.” Quality matters above quantity.


P.S. For those who read my previous intro–I’m still a very volunteer food critic. What’s cooking?

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